Maximizing Donations with RoundlyX: A Nonprofit’s Guide to Marketing Roundup Links

Congratulations on beginning your nonprofit’s journey with RoundlyX roundups! You’ve taken the crucial first step by signing up and obtaining your unique roundup URL. So, what’s next? In this guide, we will outline effective strategies for marketing your RoundlyX roundup link. By maximizing visibility and engagement, you can enhance your fundraising efforts and deepen your impact.

Embedding Links in Email Campaigns:

Email campaigns are a cornerstone of digital fundraising. Here’s how to make the most of them:

  1. Personalize Your Message: Craft emails that resonate with your audience’s values and interests, tying them back to your cause.
  2. Clear Call-to-Action: Feature your RoundlyX link prominently, using standout buttons or hyperlinks.
  3. Regular Updates: Incorporate your link in newsletters and updates, keeping it at the forefront of your supporters’ minds.

Integrating Links on Your Website:

Your website is a crucial touchpoint for potential donors:

  1. Visible Donation Buttons: Ensure your RoundlyX “Roundup” button is easy to find on key pages. Hyperlink your button with your unique link.
  2. Dedicated Page: Consider a dedicated page to explain RoundlyX roundups and their benefits. Need ideas? Ask us!
  3. User-Friendly Design: Prioritize a seamless user experience to encourage more donations.

Leveraging Social Media:

Social media is a powerful tool to expand your reach:

  1. Regular Posts: Create engaging, regular posts about your RoundlyX initiative. Share your link! Tag us and we will share on our handle as well!
  2. Stories and Live Features: Utilize dynamic features like Instagram Stories for real-time engagement, and use your RoundlyX link as stickers on the stories.
  3. Influencer Collaborations: Partner with influencers or donors who can authentically share your message and link.

Creating QR Codes:

QR codes are a convenient way to link to your RoundlyX page. Request one from us!

  1. Generate and Display: Place QR codes at events, in printed materials, or in your office.
  2. Physical Campaign Integration: Incorporate QR codes in your direct mail or flyers for easy access.

Anyone scanning your QR code goes through the same 3 minute process leading to roundups!

Engaging in Community Outreach:

Direct community engagement can significantly boost your RoundlyX campaigns:

  1. Local Events Participation: Engage with the community in person to discuss your RoundlyX partnership. Have QR codes at the event!
  2. Partnerships: Team up with local businesses to promote your cause with roundups
  3. Educational Workshops: Educate your community about the benefits of RoundlyX donations through workshops or webinars. Show them how easy this is!

Monitoring and Adapting:

Adaptability is key to maximizing the effectiveness of your marketing efforts:

  1. Link Performance Tracking: Use your monthly RoundlyX Rollup email to understand your link’s performance.
  2. Feedback Collection: Regularly seek and respond to donor feedback about your campaigns.
  3. Strategy Adaptation: Be prepared to adjust your strategies based on what works best.


Effectively marketing your RoundlyX roundup link is essential to harnessing its full potential for your nonprofit. By integrating the link across various channels and creatively engaging your audience, you can significantly boost your fundraising and make a greater impact. Keep your efforts consistent, your message clear, and your community engaged, and watch as your RoundlyX journey transforms the way you fundraise.


We have compiled a list of resources and guides about digital marketing to help you get started. Check out the links below to get inspired on how to market your RoundlyX URL to your constituents:

  1. Mailchimp – How to Create a Hyperlink For Your Website and Email Campaigns
  2. Adobe – 10 Best Practices for Using Links in Emails
  3. MailPoet – 5 Best Practice Tips for Email Links That Get Clicks (and Taps!)
  4. MarketingPlatform – Insert Links in Your Email Campaign
  5. W3Schools – HTML Links Hyperlinks
  6. WPBeginner – Complete Beginner’s Guide on How to Add a Link in WordPress
  7. HostGator – Internal Linking and Your Website [Beginner’s Guide]
  8. Yoast – Internal linking for SEO: Why and how?
  9. Search Engine Journal – How to Leverage Social Media for SEO: Link Building
  10. Forbes – How to Use QR Codes for Marketing
  11. Hootsuite – How to Use Twitter for Business
  12. HubSpot – The Ultimate Guide to Instagram Marketing
  13. Neil Patel – How to Write a Blog Post: A Step-by-Step Guide
  14. Sprout Social – How to Build an Effective Facebook Marketing Strategy
  15. Content Marketing Institute – The Essentials of a Documented Content Marketing Strategy
  16. Moz – The Beginner’s Guide to SEO
  17. LinkedIn Learning – Online Video Content Strategy
  18. Buffer – The Complete Guide to LinkedIn Marketing
  19. WordStream – PPC University: Learn Search Marketing for Free with WordStream
  20. Google Analytics Academy – Google Analytics for Beginners

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